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Lighting


Fully addressed and sequenced DMX ceiling a floor mounted lighting linked into two DMX operators in our control room with plenty of room to spare for your lighting should you have a preference. 354 On Main Street DMX lighting can be set to highlight your presentation at key moments or highlight you and your guest speakers during critical moments. DMX lighting presents targeted backlighting to best present your video recording.

Lighting is one of the most critical aspects of creating a video or presentation. It allows you to set the mood for the video. Poor lighting can make a somber situation seem too light, or it can make a comedic situation seem more serious than intended. Pinpointing lighting directly on specific objects or people helps persuade the viewers to direct their eyes to the intended spot, which ensures that important aspects of the video are not missed.

Directional lighting is used to control many different aspects of the video. For instance, lights that are too bright or are aimed directly at the camera can be distracting, and may cause the viewer to miss critical moments in the video. If the lighting becomes too distracting, they may even stop watching the video.

Lighting can also be used to add color and texture to otherwise bland environments and scenes. The proper use of lighting can even change the way people and objects appear in the scene; they can look innocent, evil, frightening, happy, beautiful, or even ugly.

Directional lighting is used to control many different aspects of the video. For instance, lights that are too bright or are aimed directly at the camera can be distracting, and may cause the viewer to miss critical moments in the video. If the lighting becomes too distracting, they may even stop watching the video.


Video Recording & Live Stream


354 On Main Street provides up to 5 studio quality 4K cameras to fully capture every angale of your presentation for preservation, Live Stream and re-broadcast. At our Media center you can present and record social media videos, training videos, promotional videos, marketing and advertising with ease. Professional results without leaving your office.

Video marketing techniques are flooding today's social media outlets and websites. These days almost any type of business would benefit from the production of a short video to introduce their products and services. Studies have shown that consumers are at least 64% more likely to purchase a product or service that has video representation.


This makes establishing a personal connection with buyers through the means of video marketing a key element in the future of online marketing.

It has been estimated that somewhere close to 75% of business professionals watch promotional videos at least once a week for relevant products and services. At least half of the content is watched straight from YouTube.com. Of those that watch these online ads, half of them will end up visiting the promoted company's website.


Audio


354 On Main Street provides a wireless presentation microphone, guest microphones, and gallery microphones for your Q and A sessions all tied into a fully programmable audio board that offers a wide range of effects that will address all your audio needs. Two ceiling mounted digital 15” speakers with floor monitor ensure neither your guests nor you will miss a word.

When sound is good, it usually goes unnoticed because it matches what we expect to hear. But when the sound quality is bad, it is obvious. Not only is it distracting, but it cheapens the quality of what could have been a great promotional video. Also think about how you get your message across. You may look great on the screen, but you still need your words to get across what your company is about and why clients should hire you.

The best way to get clear and high quality audio is by using a standalone microphone instead of the camera’s built in mic. The quality is almost guaranteed to be better, and you can move the mic around to find the best spot to pick up sound. Microphones are a lot more sensitive than a lot of people think. Even aiming some microphones in different directions can drastically change the amount of sound you are picking up. Usually having a microphone, like a lavalier mic, right on your person will pick up the most direct and clear sound.


Video Monitors


Ten digital wall mounted monitors provide excellent flexibility for presenting your videos, slideshows, PowerPoints, or other video. These monitors make it a simple matter to control when and how you would like your presentation to appear and operate.

Video is more persuasive than other types of content because the human brain requires emotional input to make decisions. No technology is better at conveying emotion than video.


This is due to the fact that video caters to both the brains’ visual and auditory systems, picking up on cues like body language, facial expressions, imagery and music. This can elicit an emotional bond that will influence a person’s choices or action.

According to MarketingCharts, more than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase.



You Will Love Working at 354 Main Street